Working in collaboration with Bassike’s architect in Sydney, Akin Creative, create an LA inspired, relaxed and open interior that feels more residential than commercial for the Australian brand's first international store in Venice Beach, CA.
Bassike required both built-in and movable fixtures, giving the 1100 square foot store a sense of permanence while simultaneously offering flexibility for future iterations of the store’s interior.
They needed to conceal two complex point of sale units, along with the majority of the store’s inventory in a centrally accessible location. They needed multiple mirror moments, flat lay shelving, table top displays and a soft seating area where clients could hangout while shopping. Overall, they asked for a system that didn’t look like a system, one that help distinguished men’s from women’s, and each collection from one another.
It was important to us all that the interior of the store support rather than outshine the clothing. When thinking about the design of each individual piece of the store, we drew inspiration from Bassike's restrained, laid back beach vibe and use of honest materials. All of our choices conjured the LA lifestyle, feeling as though you have the same abundance of light indoors as you do being outdoors.
We used a palette of understated, luxury materials in their most basic forms. We played with varying angles to emphasize the beautiful light reflections and shadows cast throughout the sun-filled space.
LOCATION Venice, CA
SIZE 1100 sq ft