Everlane wanted to create a distinct boundary between the showroom and the open office floor plan. They were concerned that if it was too integrated and open, employees would walk through it to get to the kitchen. Yet if it was too closed off, it would be hidden from view and missed by visitors entering the space.
The showroom footprint was limited, only 20’ x 20’, yet they needed multiple clothing racks, shoe displays, flat lay shelving and mirror moments. They also needed a full size fitting room, which would be in use for some, but not all events. They needed accessible yet hidden storage for multiple sizes of shoes and bags, and seating for trying on shoes.
We used Everlane’s clothing and accessories, in place of closed off walls, to define the showroom’s 400 sq ft perimeter. Our custom designed fixtures, constructed out of lacquered MDF, steel and translucent smoked glass put Everlane's products and brand ethos around 'radical transparency' front and center.
LOCATION San Francisco, CA
PROGRAM Showroom, Retail
SIZE 400 sq ft